Silverburn Park is something of a phoenix. A coastal park and woodland. Formerly loved by the community - it had fallen into disrepair and has now been reinvigorated by a local initiative in partnership with FEAT in Leven, Fife. The centrepiece will be the 19th century flax mill within the park which is being redeveloped into a Visitor Centre, Cafe and Community Hub. The aim of the redevelopment is to bring in bring visitiors from father afield as well as provide a local resource and focal point for the community. The new look park will have Festivals & Events, Campsite, Bunkhouse, Cafés and is situated on the Fife Coastal Path.
The new identity would have to appeal to diverse audiences and provide a brand architecture that could work across the Park, Mill, Campsite and other aspects of the park. We settled on a slab serif type with a motif derived from the distinctive cone of the Giant Sequoia which are a signature species in the park.
Bold spent lots of time spent getting to know us and understand what we're all about, this was really useful, made us realise this is not a quick fix like just changing a logo, this has opportunity to make measurable positive impact.