We Play Together

Branding    Brand For Growth   

We Play Together is a brand to bring the community into the fold and to broaden the audience of the Crags Centre, allowing people to benefit from all kinds of sport, wellbing and livelihood activities brough under the roof of the Crags Centre. The Centre is mostly known as the home of Blaze Basketball club, but the challenge was to create a family brand that would sit alongside and speak to a different audience.

Bold's work on the We Play Together brand not only produced a visual identity that we're proud of, but the process also helped us understand what we stand for and who we want to become.

- Simon Turner, The Crags Centre